Privacy Policy

Your privacy is important to us. It is Pure Matters’ policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Pure Matters collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, IP address, and the date and time of each visitor request. Pure Matters’ purpose in collecting non-personally identifying information is to better understand how Pure Matters’ visitors use its website and tailor offerings accordingly. From time to time, Pure Matters may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Gathering of Personally-Identifying Information

Certain visitors to Pure Matters’ website choose to interact with Pure Matters in ways that require Pure Matters to gather personally-identifying information. The amount and type of information that Pure Matters gathers depends on the nature of the interaction. For example, we ask visitors who sign up for the Pure Matters newsletter to provide an email address. Those who engage in transactions with Pure Matters are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Pure Matters collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Pure Matters. Pure Matters does not disclose personally-identifying information other than as described below. Visitors can refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Calculators and Other Tools

Our site contains a number of calculators, quizzes and other tools designed to provide you with information about particular health conditions and to help you in determining risk factors and potential approaches to managing risk factors that you may want to discuss with your health care provider. The questions and answers to these tools contain potentially sensitive health information. However, we do not associate these responses with any personal information or cookies and so the information is stored on our servers only in a non-personally identifiable basis.  Because we do not associate your responses to these tools with any personal information or cookies, you will be unable to retrieve the responses after the session in which the data was originally created.

Aggregated Statistics

Pure Matters may collect statistics about the behavior of visitors to its websites. For instance, Pure Matters may monitor the most popular articles viewed or products being sold. Pure Matters may display this information publicly or provide it to others. However, Pure Matters does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Pure Matters discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Pure Matters’ behalf or to provide services available at Pure Matters’ websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Pure Matters’ websites, you consent to the transfer of such information to them. Pure Matters will not rent or sell potentially personally-identifying and personally-identifying information to anyone.

Other than to its employees, contractors and affiliated organizations, as described above, Pure Matters discloses potentially personally-identifying and personally-identifying information only when required to do so by law, or when Pure Matters believes in good faith that disclosure is reasonably necessary to protect the safety, property, or rights of Pure Matters, third parties, or the public at large. If you are a registered user of an Pure Matters website and have supplied your email address, Pure Matters may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Pure Matters and our products. If you send us a request, we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Pure Matters takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pure Matters uses cookies to help Pure Matters identify and track visitors, their usage of Pure Matters website, and their website access preferences. Pure Matters visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Pure Matters’ websites, with the drawback that certain features of Pure Matters’ websites may not function properly without the aid of cookies.

Ads

Ads appearing on our website may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Pure Matters and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, Pure Matters may change its Privacy Policy from time to time, and in Pure Matters’ sole discretion. Pure Matters encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Last updated: September 1, 2010